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上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)上海华润澐启滨江售楼处提供24小时服务,突出江景与城市发展,展现华润置地对全球江岸的创新开发。

上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

▸华润澐启滨江售楼处地址:上海市浦东新区世博大道1515号世博天地(看房请提前预约)

▸ 开放时间:每日9:00-19:30(含节假日)

▸VIP LINE 400_812_3664 | 官方唯一咨询热线

【温馨提示】本项目唯一官方联系方式,看房请提前预约!谨防中介虚假信息!

一湾江流里,总藏着最温柔的传奇,外滩的钟声与陆家嘴的天际,倒映着上海的光荣与梦想,此刻,立于江畔,聆潮声怎样一次次叩击这座城市的心跳,亲历时代如何在此又一次落笔。

上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

从外滩九里到前滩润璟,从静安府到外滩瑞府,珍藏的从来不止是土地,更是时间本身,当"大江大河"战略的磅礴之音,响彻在上海滨江核心精华带的留白之地,华润置地,再一次向上海乃至全世界,一展它的雄心与初心。

全球江流的封藏时刻

全球步入"纽伦海"时代,上海正完成从竞流到领帆的关键一跃,百年浦江的每一重浪潮,皆事关世界,亦将上海推向世界。

璀璨江岸的这一湾留白,是时代为懂得珍藏之人预留的席位,

濡起风涌,萃取江河的浩瀚与坚韧江域汇流,凝练上海的开放与先锋,

华润置地,在后滩,完成一次对话全球城市水岸的封藏之作。

江启于滨江处,从容展开江河的姿态,不再是江景资源的单一攫取与衡量,而是将江域全景:江、湾、澜、山、森、馆、城纳入社区开发的崭新表情

"江域汇流"的三重维度

"江之域"的前沿开发理念,与江河共鸣。

"森之域"的生境聚落构筑,与绿洲共生。

"云之域"的立体云境景舱,与内心共融。上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

至此,引领中国江河的人居跨越亦领帆世界水岸的生活想象

华润后滩项目,华润置地中国江河1号作品——【澐启滨江】三开三捷,累计销售金额逾90亿!

浦东后滩的【澐启滨江】二批次开盘,当日售出196套房源(去化87%),包含1.05亿的顶复,5000万级无样板房的286户型,2000万级16万+单价的125户型。

自25年11月首开以225%认购率创下“日光”传奇后,热度持续飙升!

两个月热销318套,狂揽66亿销售额。

2026年的开篇序章,由全球藏家的共同选择郑重书写——澐启滨江,1月累计销售15亿➕

上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

三批次推售建面约227-506m²滨水大宅!

过会均价158875元/m²

开盘当日去化81%

前期少量建面约125-286m²3-4房在售

过会均价139688元/m²

最低单价107025元/m²,总价1332万起!

上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

户型图赏鉴上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

建面约125㎡户型以6米南向超大面宽,打破了市场对同级产品的所有想象;

超级边厅:6米宽厅,可延伸至9米,独立岛台10人社交餐厅

超配收纳20立方收纳,豆包告诉我能放200个行李箱;

超级厨房独立大金空调6件套嘉格纳

离江最近的120级户型。类一梯一户

可变空间柔性定制皮肤可选

高性能中枢:搭载好风好水好安静

上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

建面约245㎡户型则凭借约60㎡的S湾私人会客厅,以碾压级的空间优势,成就了上海楼市中毋庸置疑的“孤品”。二者的登场,无疑将重塑滨江生活的价值标杆。

全上海唯一拥有60平米的S湾私人会客厅,客厅+主卧+主卫,15米瞰江面

户型设计强调空间实用性,仅用5根外置立柱支撑,颠覆性做到了270°超级无界平层结构,室内实现了墙体消失术;

X空间可选,3房4房自由切换。

上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

地块详情及规划

7月31日,华润置地以底价244.7亿元,通过100%股权转让的形式,接手了浦东后滩04-1和07-1两幅住宅用地与黄浦余庆里住宅+商办地块。

上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

04-1地块,用地面积41891㎡,容积率2.9,住宅下限1010套,限高80米;

07-1地块,用地面积39577㎡,容积率3.2,限高100米。

两块地都是规划高层产品,预计首开07-01地块产品。

其中,07-1地块位于世博后滩“九宫格”,距离黄浦江约400米。地块占地面积39577方,容积率3.2,总建面126646方;总价886896万元,楼面价69989元/㎡。

根据项目规划设计方案,07-01地块拟建9幢超高层住宅,其中7幢百米高层住宅(28-32层)、1幢83米高住宅(25层)和1幢86米高住宅(26层),若干社区配套用房以及部分商业设施,共计规划约794户。建面120㎡以下中小套型占比要求不低于40%。

01、全上海规模最可观的下沉庭院与会所

下沉式庭院+会所将是项目最醒目的标签之一。用地图红线标注的庭院范围来看,其占地近地块总面积的1/4——按整个地块约4万方计算,下沉会所面积将近1万方。

如此体量的地下空间究竟会规划何种功能?是容纳多元社区活动的复合场所,还是融合休闲、健身甚至文化展示的特色空间?目前虽未揭晓,但仅凭这“万方级”的规模,已足够让人对其最终呈现充满期待。

02、上海首个“梯田式”集中景观?!

项目的景观设计同样独树一帜。从中央庭院旁的景观线望去,三条景观带呈层叠排布,虽未明确标注等高线,却以递进的视觉效果传递出“山形”韵律,仿佛一座微缩的山坡或梯田镶嵌其中。上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

搭配一旁的水景设计,“山水相映”的画面感油然而生,为社区增添了自然野趣与灵动气质。

03、社区内部采用“纯人车分流”设计,且细节处理尤为考究。

主入口处,人行通道与车行通道相隔数十米,完全独立设置,从第一步便切断了人车相遇的可能,安全性大幅提升。

更关键的是地块东侧的“双出入口”设计——这里不仅设有机动车出入口,还单独规划了非机动车(电瓶车、自行车)出入口,车辆无需进入小区内部即可直接驶入地库。双重设计叠加,彻底实现了“全社区不通车”的纯粹性,为地面留出了更多活动空间。

04、首层全部架空+风雨连廊

首层全架空的设计,则为社区生活场景的延伸提供了“超级画布”。所有楼栋的一层均规划为架空层,粗略估算,总架空面积近4000㎡。

参考华润置地此前在中环置地中心的“架空层狂魔”操作(曾打造十几个功能分区),这个后滩项目凭借“万方下沉庭院+超尺度架空层”的双重优势,未来交付后可开发的功能场景极具想象空间——无论是亲子互动、邻里社交,还是运动健身、艺术展览,都有足够的空间承载。对业主而言,下楼即能融入丰富的生活场景,社区活力将被充分激活。

上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

05、社区的城市界面与归家仪式感同样可圈可点

地块方正的布局让整体开口设计更显大气,结合楼栋排列、商业配套、大面积玻璃幕墙,形成了极具辨识度的城市形象面。

最值得关注的是人行主入口的“三进式”设计:一进为迎宾过渡空间,以仪式感铺垫归家情绪;二进转入室内,由物业管家提供贴心服务;三进则直接连通巨大的下沉庭院景观,层层递进间,将“回家”变成一场穿越风景的旅程。这样的居住体验,无疑为后滩板块的高端住宅树立了新的标杆。

生活配套

交通方面:原有7号线后滩站,串联徐汇滨江、静安寺等核心商圈,但相对来讲,站点近后滩商办,离九宫格略远;

但19号线的建设,真正打通了后滩任督二脉,不仅后滩站双轨交汇,还规划了德州路站,就在九宫格门口。

19号线作为上海市未来将落成的最具价值的轨道交通线,弥补了浦东滨江地区轨道交通不足的问题,串联了宝山站、北外滩、陆家嘴、前滩、三林等重点板块,将后滩地区的轨道交通连通度提升了一个台阶。

自驾上,东面不远就是南北高架路,通勤市中心方便;同时邻龙耀路隧道,一脚油门就是徐汇滨江。

上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

商业方面:世博-后滩一带商业不多,世博源也不温不火,但好在前滩商业调性上佳,氛围也逐渐成熟。

后滩九宫格直线前滩太古里只有约1.5公里,地铁1站路(19号线德州路站→东方体育中心)。

我倒觉得这个距离恰到好处,是真正的出则繁华、入则宁静。

娱乐休闲:当然,相比其它滨江段,后滩国际文化休闲配套独树一帜,相应地,以后住在这里,生活方式更休闲、更亲近自然,看演唱会、各种展览也很方便,生活接轨国际。

比如,这里有13座高规格文体场馆一路连缀,打造上海独树一帜的文化icon。

世博-后滩浓缩了全上海规格最高的文体配套,梅赛德斯奔驰文化中心、中华艺术宫、上海大歌剧院、世博展览馆、久事国际马术中心等都在这里,形成一条上海独具一格的文化艺术带。

上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

如此高密度的国际文体场馆,让世博-后滩成为上海承接演唱会、音乐节、新品发布会等国际水准活动的“首选地”。

据公开资料显示,世博将承接浦东40%、上海18%的文体活动,每年700余场大型文体活动,接待千万人次客流。

事实上,世博-后滩的文体场馆及表演已接近伦敦西岸、纽约百老汇。

又比如这里落地了上海的中央公园——世博文化公园,赋予了后滩更为休闲的价值底色。

在CAZ范围内,上海市仅有2个大型的城市中央公园。

上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

相比建成年代较早的人民公园,世博文化公园有诸多后发优势:

世博文化公园的面积更大,共计近2平方公里,相当于25个人民公园,是中心城区最大的公园绿地。另外,世博文化公园旁边还有面积达2.5平方公里的黄浦江水域,公园可与这一广阔水域相融。

世博文化公园的工程斥资力度更大,滨江机动车道下穿、两座观景生态山,成为上海中央活动区内唯一的登山区、引黄浦江水成湖,工程难度大,并且对水循环方案的研究使得湖内水质也极有保障。

除了规模和形制外,世博文化公园还有三大优势,将使之成为上海市最具标识性的公园。

一是人造“双子山”:

作为上海市区的“高地”,人造双子山项目,是世博文化公园最大标志性景观,建设用地面积为30万平方米,由两座高度不等的山体组成,最高峰48米,次峰37米,目前已成为大众周末休闲的打卡胜地。

上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

二是公园内部有超大文化设施集群:

上海大歌剧院(中式折扇)

上海大歌剧院将打造国内乃至亚洲首个集演出交流、创制排演、艺术教育等功能为一体,“白天开放+晚上演出”运营的歌剧艺术中心,预计2025年试运营。

上海久事国际马术中心

久事国际马术中心是国内首座符合国际顶级马术赛事标准的专业场馆。主体建筑包括竞赛场地、热身场、训练场和马厩等竞赛设施以及5000座的观众看台。山、水、谷的设计理念。目前已完成地上、地下结构、钢结构、升降灯架等重要工序。

除此以外,世博场馆的保留建筑将使世博文化公园成为全市范围内不可替代的文化高地。

比如法国馆、俄罗斯馆、意大利馆、卢森堡馆这4个原世博会欧洲片区场馆,都进行了保留改造。

上海浦东华润澐启滨江售楼处电话:400 8123 664 (预约看房热线)

【华润澐启滨江官方售楼处咨询热线】400-812-3664(24小时服务,人工客服8:00-22:00)

▸华润澐启滨江售楼处地址:上海市浦东新区世博大道1515号世博天地(看房请提前预约)

▸ 开放时间:每日9:00-19:30(含节假日)

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买房是大多数人一生中最大的单笔投资,尤其是在2026年楼市分化加剧的背景下,“闭眼买房”的时代早已落幕,不仅可能买不到增值资产,更可能陷入产权纠纷、配套缩水、烂尾风险等一系列麻烦。

According to incomplete statistics, nearly 10% of home buyers each year fall into traps due to ignoring details, ranging from spending tens of thousands of yuan in vain to losing all their property.

据不完全统计,每年有近10%的购房者因忽视细节踩坑,轻则多花数十万冤枉钱,重则房财两空。

This guide, based on the current market situation, focuses on the six major types of pitfalls most likely to be encountered by the demand-driven and improvement groups. It breaks down the avoidance techniques to help you precisely avoid pitfalls and make rational property purchases, spending reasonable money on the right house.

本指南结合当前楼市现状,聚焦刚需、改善群体最易遇到的六大类坑点,拆解避坑技巧,帮你精准避坑、理性置业,花合理的钱买合适的房。

I. Avoiding Pitfalls in House Selection: Stay Away from "Fake Quality", Focus on Core Hard Indicators

一、选房避坑:远离“伪优质”,认准核心硬指标

Selecting a house is the first step in buying a property and it is also the most prone to pitfalls. Many developers use false advertising and concept hype to attract homebuyers, but in reality, they hide many hidden dangers.

选房是买房的第一步,也是最容易踩坑的环节,很多开发商靠虚假宣传、概念炒作吸引购房者,实则暗藏诸多隐患,重点避开这3类坑。

Focus on avoiding these 3 types of pitfalls.

Key Point 1 for Avoiding Pitfalls: Be Alert to "Overpromising of Facilities" and Reject "Empty Concepts".

避坑重点1:警惕“配套画大饼”,拒绝“空中楼阁”。

Many real estate projects claim during their promotion that they are "close to the subway", "have their own top schools", and "are planning a large shopping district". However, after the actual delivery of the houses, it is discovered that the subway planning is far from being realized, the so-called top schools are just "listed for cooperation", and the shopping district has turned into small convenience stores.

不少楼盘宣传时宣称“紧邻地铁”“自带名校”“规划大型商圈”,但实际交房后发现,地铁规划遥遥无期、所谓名校只是“挂牌合作”、商圈沦为小型便利店。

Under the 2026 housing market regulation, the fulfillment ability of facilities has become the core competitiveness. Homebuyers must not easily believe the promises in the brochures and the verbal commitments of the real estate consultants.

2026年楼市调控下,配套兑现能力成为核心竞争力,购房者切勿轻信宣传册和置业顾问的口头承诺。

The correct approach is: Check the planning documents, log on to the official websites of the local natural resources bureau and housing and urban-rural development bureau to confirm the official planning and implementation time of the subway, schools, and shopping districts;

正确做法是:查规划文件,登录当地自然资源局、住建局官网,确认地铁、学校、商圈的官方规划及落地时间;

Examine the existing facilities, and preferentially choose those that have been completed and can be inspected in person, such as a bus stop within a 10-minute walk, a school that has started enrollment, and a supermarket that is in business. The planned facilities should only be regarded as an additional factor and not as the basis for core decision-making.

看现有配套,优先选择已建成、可实地考察的配套,比如步行10分钟可达的公交站、已招生的学校、营业中的商超,规划中的配套仅作为加分项,不作为核心决策依据。

Key point for avoiding pitfalls 2: Avoid the "low-price trap in remote suburbs", don't be greedy and end up suffering huge losses.

避坑重点2:避开“远郊低价陷阱”,不贪便宜吃大亏。

In the remote suburbs of third-tier and fourth-tier cities, as well as the suburbs of core cities, they often attract first-time buyers with the promises of "low prices" and "down payment installment", but most of these properties face problems such as population outflow, lack of facilities, and poor liquidity. In the future, they are likely to encounter a situation where prices drop and there is no market demand, and even may become "ghost town" assets.

三四线城市远郊、核心城市远郊板块,往往以“低价”“首付分期”为噱头吸引刚需,但这类房源大多面临人口外流、配套匮乏、流通性差的问题,后期大概率面临房价下跌、有价无市的困境,甚至可能沦为“鹤岗化”资产。

For those buying in 2026, prioritize choosing core urban areas or nearby areas, as well as areas with mature facilities, even if the area is a little smaller, it is safer than buying large-scale properties in remote suburbs;

2026年刚需买房,优先选择核心城区或近城区、配套成熟的板块,哪怕面积小一点,也比买远郊大盘更稳妥;

for the improvement group, they should pay more attention to the level of the area. Properties in satellite cities of core urban agglomerations and core areas of provincial capitals have much better resistance to price drops and liquidity compared to those in remote suburbs.

改善群体更要注重板块能级,核心城市群卫星城、省会城市核心区的房源,抗跌性和流通性远优于远郊。

Key Point 3 for Avoiding Pitfalls: Reject the Misconception of "Old, Run-down and Small" Not all old houses can be bought at a low price.

避坑重点3:拒绝“老破小”误区,不是所有老房都能捡漏。

Many home buyers believe that "old, dilapidated and small" houses have low unit prices and complete facilities, making them suitable for those in need of a transitional home. However, most old and dilapidated houses with a construction age over 20 years have three major hidden dangers: First, the layout is outdated, with poor lighting and ventilation, resulting in a poor living experience and making it difficult to resell in the future;

很多购房者认为“老破小”单价低、配套全,适合刚需过渡,但多数房龄超过20年的老破小,暗藏三大隐患:一是户型落后、采光通风差,居住体验差,后期难以转手;

second, the community facilities are old and lack elevators and insufficient parking spaces, and there is a lack of property services;

二是小区设施老化,无电梯、停车位不足,物业服务缺位;

third, loans are restricted. Most banks shorten the loan term and raise the down payment ratio for houses with a construction age over 20 years, or even refuse to issue loans, increasing the financial pressure of purchasing a home.

三是贷款受限,多数银行对房龄超过20年的房源,贷款年限缩短、首付比例提高,甚至拒绝放贷,增加购房资金压力。

For those in need of a transitional home, they can choose secondary new houses with a construction age of less than 10 years, a square layout, and complete facilities, taking into account both the living experience and liquidity.

刚需过渡可选择房龄10年以内、户型方正、配套成熟的次新房,兼顾居住体验和流通性。

II. Developers' Tips: Avoiding Project Suspension Risks, Selecting Reliable Developers

二、开发商避坑:规避烂尾风险,认准靠谱房企

In recent years, some developers' financial chains broke down, resulting in the suspension of housing projects, which has become the biggest nightmare for homebuyers.

近年来,部分房企资金链断裂导致楼盘烂尾,成为购房者最大的噩梦。

In 2026, the real estate industry is still in the stage of deleveraging and promoting stability.

2026年,房地产行业仍处于去杠杆、促稳定的阶段,选择靠谱开发商,是避免烂尾的核心,重点关注这2点。

Choosing reliable developers is the core to avoid project suspension. Focus on these two points.

避坑重点1:优先选择国企、央企及头部稳健房企,远离中小房企和高负债房企。

Key point for avoiding pitfalls:优先选择国有企、央企以及头部稳健的房地产企业,远离中小房企和高负债房企。

国企、央企(如保利、万科、中海等)资金实力雄厚,受政策扶持,烂尾风险极低;

国有企、央企(如保利、万科、中海等)资金实力雄厚,受政策扶持,烂尾风险极低;头部稳健的房企负债率合理、现金流充足,项目交付有保障。

头部稳健房企负债率合理、现金流充足,项目交付有保障。

相反,那些负债率超过 80%、多次出现债务违约的中小房企,以及靠高杠杆扩张的房企,项目烂尾风险极高,即便房价再低也不要购买。

反之,那些负债率超过80%、多次出现债务违约的中小房企,以及靠高杠杆扩张的房企,项目烂尾风险极高,哪怕房价再低也不要入手。

购房者可登录房企官网、第三方财经平台,查询房企的负债率、债务违约记录、过往交付情况,避开风险房企。

购房者可登录房企官网、第三方财经平台,查询房企的负债率、债务违约记录、过往交付情况,避开风险房企。

Key point for avoiding pitfalls 2: Verify the five certificates of the project.

避坑重点2:核实项目五证,无证楼盘坚决不买。

Do not purchase a property without a certificate. The "five certificates" (the "State-owned Land Use Certificate", "Construction Land Planning Permit", "Construction Project Planning Permit", "Building Construction Permit", and "Commercial Housing Sales (Pre-sale) Permit") are the prerequisites for the legal sale of a property. Any lack of one of these certificates constitutes illegal sales, and the purchase contract signed by the buyer is invalid. The buyer also faces risks such as project abandonment and inability to obtain property rights.

“五证”(《国有土地使用证》《建设用地规划许可证》《建设工程规划许可证》《建筑工程施工许可证》《商品房销售(预售)许可证》)是楼盘合法销售的前提,缺少任何一证,都属于违规销售,购房者签订的购房合同无效,且面临烂尾、产权无法办理的风险。

The buyer can request the developer to present the original copies of the five certificates, or log in to the local housing authority's official website to verify and confirm that all five certificates are complete and within their validity period, before making a decision to purchase;

购房者可要求开发商出示五证原件,或登录当地住建局官网查询核实,确认五证齐全且在有效期内,再决定购房;

for properties without a pre-sale permit, even if they offer "internal subscription" or "low-price lock-in" activities, they should be firmly refused.

未取得预售证的楼盘,哪怕推出“内部认购”“低价锁房”活动,也坚决拒绝。

III. Avoiding Property Rights Pitfalls: Clarify Property Rights Nature to Prevent Disputes

Property rights are like the "identity card" of a house.

三、产权避坑:明确产权性质,避免产权纠纷

If the nature of the property rights is unclear or not specified, it will directly affect the transaction, inheritance, and mortgage of the house, and even prevent the buyer from obtaining complete property rights.

产权是房子的“身份证”,产权不清晰、性质不明确,会直接影响房子的交易、继承、抵押,甚至导致购房者无法拥有完整产权,重点避开这2类坑。

Focus on avoiding these two types of pitfalls.

Key point for avoiding pitfalls 1: Distinguish between "commercial housing" and "affordable housing", and refuse to confuse property rights.

避坑重点1:分清“商品房”与“保障性住房”,拒绝混淆产权。

Commercial housing has a complete 70-year property right and can be freely traded, mortgaged, and inherited.

商品房拥有70年完整产权,可自由交易、抵押、继承,是购房者的首选;

It is the preferred choice for home buyers. However, affordable housing (such as economic affordable housing, public rental housing, and resettlement housing) has special property rights characteristics and most have transaction restrictions. For example, economic affordable housing can only be traded after 5 years and requires the payment of additional land transfer fees. Public rental housing is prohibited from being sold, and resettlement housing may have incomplete property rights or problems such as inability to obtain a property certificate.

而保障性住房(如经济适用房、公租房、安置房),产权性质特殊,大多有交易限制,比如经济适用房需满5年才能上市交易,且需补缴土地出让金,公租房禁止买卖,安置房可能存在产权不全、无法办理房产证的问题。

When buying a house, home buyers must verify the property rights nature and clearly state "commercial housing" in the purchase contract to avoid developers using "resettlement housing", "talent housing", or other names to misrepresent commercial housing.

购房者买房时,务必核实产权性质,在购房合同中明确写明“商品房”,避免开发商以“安置房”“人才房”冒充商品房。

Key point for avoiding pitfalls 2: Verify the ownership of the property and avoid purchasing properties that are subject to mortgages or legal seizures.

避坑重点2:核实产权归属,避开有抵押、查封的房源。

Some properties have situations such as property mortgage (e.g., the developer mortgages to the bank, or the owner mortgages to an individual) or judicial seizure. These properties cannot be traded normally. Even if the buyer pays the money, they cannot handle the property title transfer, and they may even get involved in debt disputes.

部分房源存在产权抵押(如开发商抵押给银行、业主抵押给个人)、司法查封等情况,这类房源无法正常交易,购房者即使付款,也无法办理产权过户,甚至可能卷入债务纠纷。

When purchasing for the purpose of meeting basic needs or improving living conditions, whether for new houses or second-hand houses, one should go to the local real estate registration center to inquire about the property title status and confirm that there are no mortgages, no seizures, and clear ownership.

刚需、改善买房时,无论是新房还是二手房,都要到当地不动产登记中心查询房源产权状态,确认房源无抵押、无查封、产权归属清晰;

For second-hand houses, it is also necessary to verify the identity of the owner and confirm that the owner listed on the property certificate is the same as the one who signed the contract to avoid the situation of "unauthorized disposal".

二手房还要核实业主身份,确认房产证上的业主与签订合同的业主一致,避免出现“无权处分”的情况。

IV. Avoiding Pitfalls in Transactions: Standardizing Transaction Procedures and Safeguarding Fund Security

四、交易避坑:规范交易流程,守住资金安全

The transaction process for buying a house is complex, involving multiple steps such as deposit, down payment, loan, and property transfer. Each step may have potential pitfalls, especially regarding fund security. If something goes wrong, it could result in total loss of funds. Pay close attention to these 3 points.

买房交易流程复杂,涉及定金、首付、贷款、过户等多个环节,每个环节都可能出现坑点,尤其是资金安全,一旦出错,可能血本无归,重点注意这3点。

Key Point for Avoiding Pitfalls 1: Be cautious when paying the deposit. Clearly distinguish between the deposit and the booking fee.

避坑重点1:谨慎缴纳定金,明确定金与订金的区别。

Many home buyers, when viewing properties, are pressured by real estate agents to pay a "deposit" to secure the property, but often overlook the difference between the deposit and the booking fee: The deposit has an insurance nature. If the buyer breaches the contract, the deposit will not be refunded;

很多购房者在看房时,被置业顾问催促缴纳“定金”锁定房源,但往往忽视定金与订金的差异:定金具有担保性质,一旦购房者违约,定金不予退还;

if the developer breaches the contract, they must return double the deposit;

开发商违约,需双倍返还定金;

while the booking fee merely serves as a prepayment. In case of any breach by either party, the booking fee can be refunded.

而订金仅作为预付款,双方任何一方违约,都可退还订金。

Before paying the deposit, buyers must carefully check whether the contract uses the word "deposit" or "booking fee", clarify the breach clause, and avoid paying the deposit out of impulse, only to lose it later due to the inability to purchase the property;

购房者缴纳定金前,务必看清合同中的“定”字还是“订”字,明确违约条款,避免因一时冲动缴纳定金,后期无法买房而损失定金;

at the same time, the amount of the deposit should not be too high. It is recommended to be no more than 5% of the total property price, and a formal deposit agreement must be signed.

同时,定金金额不宜过高,建议不超过总房款的5%,且务必签订正式的定金协议。

Key Point 2 for Avoiding Pitfalls: Be prudent when taking out a mortgage for home purchase and avoid the trap of high leverage.

避坑重点2:贷款买房量力而行,避开高杠杆陷阱。

In 2026, mortgage interest rates continued to decline. Some home buyers, in order to purchase larger houses, chose high down payments, high monthly payments, and even borrowed high-interest loans to cover the down payment, resulting in huge repayment pressure in the future. If income fluctuates, they may face the risk of default and their houses may be seized and auctioned by the bank.

2026年房贷利率持续下探,部分购房者为了买更大的房子,选择高首付、高月供,甚至借高利贷凑首付,导致后期还款压力巨大,一旦收入出现波动,可能面临断供风险,房子被银行查封拍卖。

For those who need to buy a home, it is recommended to follow the principle that "monthly payment should not exceed 50% of monthly income". Prioritize choosing provident fund loans or combined loans to reduce repayment pressure.

刚需买房建议遵循“月供不超过月收入50%”的原则,优先选择公积金贷款或组合贷款,降低还款压力;

For those in the improvement group, avoid blind replacement and, based on their own economic strength, choose housing reasonably. Do not blindly pursue large-sized or high-quality houses, and avoid getting trapped in the high-leverage situation.

改善群体避免盲目置换,结合自身经济实力,合理选择房源,不盲目追求大户型、高品质,避免陷入高杠杆困境。

Key Point 3 for Avoiding Pitfalls: In the transaction of second-hand houses, avoid "shadow contracts" and loopholes in fund supervision.

避坑重点3:二手房交易,避开“阴阳合同”和资金监管漏洞。

In the process of second-hand house transactions, some agents and homeowners may sign "shadow contracts" (one for tax avoidance during online signing and the other for the actual transaction price) to avoid taxes. However, this behavior is considered illegal. If caught by the tax authorities, the buyer will have to pay back taxes and penalties, and may face the risk of the property transfer failing.

二手房交易中,部分中介和业主为了避税,会签订“阴阳合同”(一份用于网签避税,一份为实际交易价格),但这种行为属于违规操作,一旦被税务部门查处,购房者需补缴税款和滞纳金,且可能面临产权过户失败的风险。

At the same time, the transaction funds for second-hand houses must go through the official fund supervision account to prevent direct payment of the down payment and the balance to the homeowner or agent, and to avoid situations where the homeowner absconds with the funds or the agent misappropriates the funds, ensuring the safety of the funds.

同时,二手房交易资金务必走官方资金监管账户,避免直接将首付、尾款支付给业主或中介,防止出现业主卷款跑路、中介挪用资金的情况,确保资金安全。

V. Avoiding Pitfalls in House Layout and Property: Details Determine Living Experience, Reject "Hidden Defects"

五、户型与物业避坑:细节决定居住体验,拒绝“隐性缺陷”

When many homebuyers purchase properties, they only focus on the price and location, neglecting the house layout and the property. After moving in, they discover numerous inconveniences that affect their long-term living experience. The key is to avoid these two types of pitfalls.

很多购房者买房时,只关注房价、地段,忽视户型和物业,入住后才发现诸多不便,影响长期居住体验,重点避开这2类坑。

Key point for avoiding pitfalls 1: Reject "weird floor plans" and choose regular, spacious floor plans.

避坑重点1:拒绝“奇葩户型”,认准方正、通透户型。

Weird floor plans (such as triangular, pistol-shaped, or knife-handle-shaped) not only have poor lighting and ventilation, and low space utilization, but also have high renovation costs and are difficult to resell in the future.

奇葩户型(如三角形、手枪形、刀把形)不仅采光通风差、空间利用率低,而且后期装修成本高、难以转手。

When choosing a floor plan, homebuyers should prioritize regular floor plans with square shapes, where the living room and bedrooms face south, have good ventilation from north to south, have a reasonable layout (separate bedrooms from the living room, and adjacent kitchen and dining room), and avoid choosing dark kitchens and bathrooms.

购房者选户型时,优先选择方正户型,客厅、卧室朝南,南北通透,动线合理(卧室与客厅分离、厨房与餐厅相邻),避免选择暗厨、暗卫;

At the same time, pay attention to the floor plan dimensions. For the basic needs type of floor plans, the bedroom area should be no less than 9 square meters, and the living room area should be no less than 15 square meters to ensure living comfort.

同时,关注户型尺寸,刚需户型卧室面积不小于9㎡,客厅不小于15㎡,确保居住舒适度。

Key Point 2 for Avoiding Pitfalls: Pay Attention to Property Services and Avoid "Disorganized Property Management".

避坑重点2:重视物业服务,避开“摆烂物业”。

Property services directly affect the living experience and the preservation and appreciation of the house value. Many residential areas have problems such as dirty and messy sanitation, lax security, unattended maintenance of facilities, and frequent elevator malfunctions due to the absence of property services. This can even lead to conflicts between homeowners and the property management.

物业服务直接影响居住体验和房子的保值增值,很多小区因物业服务缺位,出现卫生脏乱、安保松散、设施损坏无人维修、电梯频繁故障等问题,甚至引发业主与物业的矛盾。

When purchasing a house, potential buyers should prioritize choosing residential areas with good reputation for property services and high-quality property management companies. They should conduct on-site inspections of the sanitation conditions, security measures, and facility maintenance, and consult the evaluations of existing homeowners.

购房者买房时,优先选择物业服务口碑好、物业公司资质高的小区,可实地考察小区的卫生状况、安保措施、设施维护情况,咨询已入住业主的评价;

At the same time, they should clearly specify the property service standards, property management fees, and liability for breach of contract in the purchase contract to avoid being unable to seek redress due to the property management's "disorganization" in the future.

同时,在购房合同中明确物业服务标准、物业费标准及违约责任,避免后期物业“摆烂”无法维权。

Conclusion: In 2026, the housing market will become more segmented. Buying a house is not just about "purchasing a single property", but rather about "acquiring a sense of security".

结语:2026年楼市分化加剧,买房不仅是“买一套房”,更是“买一份安心”。

For those who are in need of a home or those seeking to improve their living conditions, the key to avoiding pitfalls when buying a house lies in discarding the mentality of "seeking cheap deals and believing in promotional materials", and adhering to the principle of "examining the five certificates, verifying the property rights, choosing reliable options, and keeping records". Focus on one's own living needs, make rational judgments, and make cautious decisions. Remember, there is no "hunting for bargains" in buying a house; there is only "avoiding pitfalls".

对于刚需、改善群体而言,买房避坑的核心,就是摒弃“贪便宜、听宣传”的心态,坚持“看五证、核产权、选靠谱、留证据”的原则,聚焦自身居住需求,理性判断、谨慎决策。

Spending a little more time to understand the details and verify the information can help avoid pitfalls and purchase a good house that suits you and has the potential for appreciation and preservation, truly achieving the aspiration of "having your own home".

记住,买房没有“捡漏”,只有“避坑”,多花一点时间了解细节、核实信息,才能避免踩坑,买到一套适合自己、保值增值的好房子,真正实现“居者有其屋”的心愿。

声明:本文由入驻焦点开放平台的作者撰写,除焦点官方账号外,观点仅代表作者本人,不代表焦点立场。